Affinity Group’s mission is to support cross-cultural business development, forming a bridge between Japan and developing countries in Southeast Asia, particularly Thailand, bringing prosperity to both countries and their people.
Affinity Japan Co., Ltd. originated from the word “affinity,” describing the force that binds atoms in molecules as well as the bonds of spirits. Affinity Group is created to have no hierarchy but rather a horizontal structured group of friends and members with trustworthy relationships formed under common consensus. It is a group with a common ideology and shared interests, as well as common practices, roles, and skills. The vision of the founding members of the company to develop a strong bond is reflected in the company name.